Ad Ops Performance Analyst

Tbilisi

Full-time

Permanent employee

Main responsibilities

Monitor campaign performance across multiple traffic sources, channels, and platforms.
Analyze data to identify trends, anomalies, performance gaps, and optimization opportunities.
Execute operational optimizations recommended by internal teams.
Set up, test, and validate tracking links, data flows, and event mappings.
Ensure accurate attribution, correct firing of conversion events, and smooth data transfers.
Support integrations between internal tools, APIs, and third‑party platforms.
Troubleshoot campaign, tracking, or data‑related issues quickly and effectively.
Collaborate with Tech, Product, and Account teams to resolve operational blockers.
Contribute to enhancing workflows, automating repetitive tasks, and building scalable processes.
Use internal tools, spreadsheets, and AI to simplify analysis and reporting.
Work closely with User Acquisition, Data, and Account Management teams.
Provide insights and operational support required to improve performance and scaling.

Strong analytical mindset with the ability to interpret data and identify patterns.
Comfortable working with spreadsheets, dashboards, and multiple platforms.
Experience with Google Sheets / Excel (pivot tables, lookups, formulas).
High attention to detail and ability to QA your own work.
Excellent communication and cross‑team collaboration skills.
Curiosity and willingness to understand how systems, data flows, and tools operate.
Experience with tracking systems, attribution platforms, or analytics tools (advantage)
Exposure to online marketing, performance advertising, or AdTech operations (advantage)
Understanding of APIs, data flows, and automation tools (advantage)
Basic SQL or coding knowledge (valuable but not required).

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