Main responsibilities
- Monitor campaign performance across multiple traffic sources, channels, and platforms.
- Analyze data to identify trends, anomalies, performance gaps, and optimization opportunities.
- Execute operational optimizations recommended by internal teams.
- Set up, test, and validate tracking links, data flows, and event mappings.
- Ensure accurate attribution, correct firing of conversion events, and smooth data transfers.
- Support integrations between internal tools, APIs, and third‑party platforms.
- Troubleshoot campaign, tracking, or data‑related issues quickly and effectively.
- Collaborate with Tech, Product, and Account teams to resolve operational blockers.
- Contribute to enhancing workflows, automating repetitive tasks, and building scalable processes.
- Use internal tools, spreadsheets, and AI to simplify analysis and reporting.
- Work closely with User Acquisition, Data, and Account Management teams.
- Provide insights and operational support required to improve performance and scaling.