Ad Ops Performance Analyst

Permanent employee, Full-time · Tbilisi

Main responsibilities
  • Monitor campaign performance across multiple traffic sources, channels, and platforms.
  • Analyze data to identify trends, anomalies, performance gaps, and optimization opportunities.
  • Execute operational optimizations recommended by internal teams.
  • Set up, test, and validate tracking links, data flows, and event mappings.
  • Ensure accurate attribution, correct firing of conversion events, and smooth data transfers.
  • Support integrations between internal tools, APIs, and third‑party platforms.
  • Troubleshoot campaign, tracking, or data‑related issues quickly and effectively.
  • Collaborate with Tech, Product, and Account teams to resolve operational blockers.
  • Contribute to enhancing workflows, automating repetitive tasks, and building scalable processes.
  • Use internal tools, spreadsheets, and AI to simplify analysis and reporting.
  • Work closely with User Acquisition, Data, and Account Management teams.
  • Provide insights and operational support required to improve performance and scaling.
Requirements
  • Strong analytical mindset with the ability to interpret data and identify patterns.
  • Comfortable working with spreadsheets, dashboards, and multiple platforms.
  • Experience with Google Sheets / Excel (pivot tables, lookups, formulas).
  • High attention to detail and ability to QA your own work.
  • Excellent communication and cross‑team collaboration skills.
  • Curiosity and willingness to understand how systems, data flows, and tools operate.
  • Experience with tracking systems, attribution platforms, or analytics tools (advantage)
  • Exposure to online marketing, performance advertising, or AdTech operations (advantage)
  • Understanding of APIs, data flows, and automation tools (advantage)
  • Basic SQL or coding knowledge (valuable but not required).
About us
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