- Identify and prospect target accounts within BPO, outsourcing, and staff augmentation markets
- Use LinkedIn and other social platforms as primary channels for lead generation and engagement
- Execute outbound campaigns via social selling, email, and phone
- Qualify inbound and outbound leads against defined ICP and hand over sales-ready opportunities
- Conduct initial discovery conversations to understand client needs and outsourcing challenges
- Book qualified meetings for Sales Executives and support pipeline growth
- Maintain accurate CRM records and activity tracking
- Collaborate closely with Sales and Marketing to refine messaging and targeting
- Stay informed on outsourcing trends, delivery models, and competitor offerings
Sales Development Specialist B2B – Staff Augmentation (New Logo Hunter)
Colombo
Full-time
Permanent employee
Main responsibilities
Requirements
- Proven experience as an SDR, BDR, or similar role within BPO, outsourcing, IT staffing, or staff augmentation
- Strong understanding of BPO and staff augmentation service models
- Demonstrated success using LinkedIn and social media for B2B lead generation and social selling
- Experience engaging senior stakeholders (Founders, Directors, Heads of Operations, CTOs, HR leaders)
- Confident communicator with strong written and verbal skills
- Comfortable working to targets in a fast-paced sales environment
- Hunter mentality with strong resilience and self-motivation
- Commercial awareness and curiosity about client challenges
- Highly organised with excellent time management
- Relationship-driven with a consultative sales approach
- Experience selling into US, UK, or European markets (advantageous)
About us
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