- Plan, build and execute B2B marketing campaigns that generate leads and pipeline
- Own email marketing, landing pages, campaign messaging and CTAs
- Create and deliver webinar and event campaigns (end-to-end)
- Write and edit high-quality marketing content:
- website copy
- LinkedIn posts
- thought leadership articles
- sales enablement content
- Actively optimise campaigns based on performance data
- Own day-to-day website content updates, service pages and lead capture optimisation
- Improve messaging clarity across services (IT services, BPO, data, AI, staff augmentation)
- Own LinkedIn as a commercial channel (not just posting, positioning and conversion)
- Ensure consistent brand tone across all channels
- Produce practical sales assets:
- one-pagers
- pitch decks
- case studies
- campaign support materials
- Actively support sales outreach with campaigns aligned to target sectors
- Work closely with SDRs and sales to improve meeting quality and conversion
- Own marketing activity within the CRM
- Ensure all MQLs are captured, tracked and nurtured correctly
- Deliver email campaigns via the CRM
- Track campaign-to-lead and lead-to-opportunity performance
- Support partner marketing activity through:
- co-branded campaigns
- webinars
- joint content
- Help activate partner relationships commercially (logos, messaging, credibility)